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Establishing Your Brand on College Campuses

Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students’ parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly higher purchasing power.

If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product or service to appeal to the lifestyle of the students. Additionally, student ambassadors should be utilized to spread the word about your product or service to their friends and classmates.

If you have not yet considered this demographic, it is time to reach out to them now!

Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook and Twitter. These are the right places to introduce brands to young people.It is probably the right place to introduce a brand to them. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this.

However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites. Students who do follow often only show temporary, marginal support. Social media is definitely a great platform for engaging students and spreading the word. However, it is definitely not the best for brand introduction and recognition.

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Believe in the Business of Your Dreams

What is stopping you from believing in the business of your dreams? Insecurity? Fear? Lack of confidence? All of the above? How can you overcome these obstructions?

    Your Mantras

You may be wondering if you have the necessary skills, time, connections, and a million other things in order to create the business of your dreams. If you let your uncertainty and insecurity overpower you, you won’t ever be able to unleash your true business potential. To unlock the positive forces of your creativity and drive that will yield amazing results, make these your mantras:

”I will abandon all negative thoughts that prevent me from realizing my business objectives.”

”I will focus my energy on growing the business of my dreams.”

    A Dreamer and a Doer

It is important to take time to develop your vision; and your practical thinking should be geared to this vision. You need to work with conviction. Being a dreamer does not mean that you can’t also be a doer. In fact, having a dream is the starting point for building your dream business. The problem starts when you stop there instead of setting realizable immediate targets. Success cannot come from one day to the next. So you need to build your dream business bit by bit. When your dreams begin to be transformed into reality thanks to your actions, you become aware of the power you possess for catalyzing success; and this further strengthens your determination to reach every single one of your business goals.

    Make It Happen

Nothing can happen without tenacity, fortitude, and courage. Be bold enough to make choices; don’t just let things happen to you. Though you cannot have control over everything, you can focus on what you can handle and influence with your actions in a given situation. You have the power to make decisions that will move your business forward. You should not feel daunted by your lack of knowledge of business strategies either. You learn and grow while building your business. No women entrepreneur/mompreneur possesses absolute knowledge; there are so many examples of hugely successful businesswomen who started out without having any clue about business promotion techniques. Their motivation to learn, their unwavering belief that they could create the business of their dreams, and their steadfastness were key factors for their success.

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Impact – The Heart of Business

Thousands of people dream of having their own business and even more so be a successful entrepreneur. But what does it take to achieve success in the business industry?

One of the most successful entrepreneurs featured at the Forbes website, Wendy Lipton – Dibner said that “the success of your business would solely depend on you. The only thing you can rely on is your power to achieve your goal”.

She shared her success story at the Forbes website and said that when she was young she learned a very important business objective from her high school activity and that is to go out, explore, come back and explain how money is made in business. This is an objective she never forgot until she made millions for herself.

When she was already very successful, she never stopped understanding business and how it really works. Profit is the number one goal in business and how you make it is a natural talent. Yes, there may be a lot of guidelines given and showed on television and the internet but only you know how you will make your sales to the top.

Try to ponder on these notes when thinking of a business:

1.) Passion. Business may be set on profit but the core of your business should be something you love. Passion counts a lot in businesses because it also builds your determination in achieving your goal.

2.) Impact. Business is a big and competitive world, what will matter is how you make a difference to your market. How your business will impact your market. The profit of your business will rely on the impact of your business. The mark it will leave to your customers will make it grow.

3.) Three Guidelines.

If you have noticed, the three guidelines below are very simple and natural.

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Four Types of Verbal Communication

Verbal communication include sounds, words, language, and speech. Speaking is an effective way of communicating and helps in expressing our emotions in words. This form of communication is further classified into four types, which are:

  1. Intrapersonal Communication

This form of communication is extremely private and restricted to ourselves. It includes the silent conversations we have with ourselves, wherein we juggle roles between the sender and receiver who are processing our thoughts and actions. This process of communication when analyzed can either be conveyed verbally to someone or stay confined as thoughts.

  1. Interpersonal Communication

This form of communication takes place between two individuals and is thus a one-on-one conversation. Here, the two individuals involved will swap their roles of sender and receiver in order to communicate in a clearer manner.

  1. Small Group Communication

This type of communication can take place only when there are more than two people involved. Here the number of people will be small enough to allow each participant to interact and converse with the rest. Press conferences, board meetings, and team meetings are examples of group communication. Unless a specific issue is being discussed, small group discussions can become chaotic and difficult to interpret by everybody. This lag in understanding information completely can result in miscommunication.

  1. Public Communication

This type of communication takes place when one individual addresses a large gathering of people. Election campaigns and public speeches are example of this type of communication. In such cases, there is usually a single sender of information and several receivers who are being addressed.

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Gallery post format


These were some tips for choosing paint colors. Before you paint the walls of the room, always paint a small portion of the wall to check how it looks. If you are satisfied with the result, you can go ahead with the task, or else you can always try other combinations. Whatever color you choose, make sure that it serves its purpose and brightens up the atmosphere of the room. Happy painting!

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Audio post format

There are so many elements today in our lives that make things more and more hectic by the day, and there hardly seems to be any respite from the constantly mounting pressures and tough competition to stay ahead of everybody, plan for the future, etc. However, this has also led to rising stress-related issues, blood pressure, etc. While one cannot simply sit at home to avoid all this, a bit of humor has always helped in bringing cheer to one’s day.